The Vegas Golden Knights are scoring big with their Latino fans, and they said it's thanks to an effort that goes far beyond Hispanic heritage month. Through their LosVGK platform, the team is working to create authentic connections with the Hispanic community year-round. From live music to theme nights that reflect Latino culture. Director of Latino Marketing and Outreach, Benjamin Thomas, said they created LosVGK, a social media group in Spanish, because they saw a just how the big the Latino population is in the Las Vegas Valley and ever since they've seen an increase of Hispanic fans rallying around the Knights.
Published: 08/27/2025
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